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Afficher les exemplaires de cette édition ISBNNow in its 4th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This 4th edition reflects a cutting edge overview of the Consumer Behaviour literature and a substantial restructuring of the books’ chapters. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.
New to this edition
Online resources
For lecturers: A fully updated Instructors Manual, PowerPoint slides and a brand new testbank of questions.
For students: Multiple choice questions to help test knowledge, weblinks and an online glossary and flashcards.
About the authors
Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Joseph’s University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. He is also professor of Consumer Behaviour at the Manchester Business School, The University of Manchester. In addition to this book, he is also the co-author of the widely-used text book Marketing: Real People, Real Decisions.
Gary J. Bamossy, Ph.D., is Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C.
Søren Askegaard, Ph.D., is Professor of Marketing at the University of Southern Denmark. He has a post-graduate Diploma in Communication Studies from the Sorbonne University, Paris and Ph.D. in Business Studies from Odense University, 1993
Margaret K. Hogg ,Ph.D., holds the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS)
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