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Afficher les exemplaires de cette édition ISBNNow in its 4th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This 4th edition reflects a cutting edge overview of the Consumer Behaviour literature and a substantial restructuring of the books’ chapters. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.
New to this edition
Online resources
For lecturers: A fully updated Instructors Manual, PowerPoint slides and a brand new testbank of questions.
For students: Multiple choice questions to help test knowledge, weblinks and an online glossary and flashcards.
About the authors
Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Joseph’s University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. He is also professor of Consumer Behaviour at the Manchester Business School, The University of Manchester. In addition to this book, he is also the co-author of the widely-used text book Marketing: Real People, Real Decisions .
Gary J. Bamossy, Ph.D., is Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C.
Søren Askegaard, Ph.D., is Professor of Marketing at the University of Southern Denmark. He has a post-graduate Diploma in Communication Studies from the Sorbonne University, Paris and Ph.D. in Business Studies from Odense University, 1993
Margaret K. Hogg ,Ph.D., holds the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS)
Gary J. Bamossy, Ph.D.,is Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C.
Søren Askegaardis Professor of Marketing at the University of Southern Denmark. He has a post-graduate Diploma in Communication Studies from the Sorbonne University, Paris and Ph.D. in Business Studies from Odense University, 1993.
Margaret K. Hogg holds the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS).
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Frais de port :
EUR 5,64
De Royaume-Uni vers Etats-Unis
Description du livre Paperback. Etat : Good. For introductory courses in Consumer Behaviour or Consumer Psychology at colleges and universities. Also used in MBA courses. Using a lively writing style, examples that relate directly to students as consumers, and cutting-edge research, this critical examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. N° de réf. du vendeur GOR010193713
Description du livre Hardcover. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.17. N° de réf. du vendeur G0130890596I3N00
Description du livre Hardcover. Etat : Très bon. Ancien livre de bibliothèque. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. N° de réf. du vendeur E-667-436
Description du livre Pages and cover are intact. The spine and cover show minimal signs of wear. May have limited notes or highlighting/underlining. N° de réf. du vendeur BR1-0130890596-G-029