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Description du livre Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Nonwoven bags are fast replacing polythene bags in the retail sector of India due to the ban by the Government on the use of polythene bags because of environmental concerns. This has resulted in the growth of the Nonwoven market. New expansionary manufacturers are emerging while the existing Nonwoven producers are concerned by present Consumers. To examine the demographic factors that influence Consumers' preferences on the choice for Nonwoven bags, this study therefore focuses on Consumer characteristics in terms of location, gender, age, marital status, family size, educational qualification, occupation and income. Consumers of the market who make the purchasing regarding these bags in Coimbatore City and its suburbs were surveyed in order to gain insight into the influence of the various demographic factors on their buying process so that firms in the Industry can learn how to plan and align their marketing activities in order to attract the various demographic segments from the market. 84 pp. Englisch. N° de réf. du vendeur 9783659459542
Description du livre Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Nonwoven bags are fast replacing polythene bags in the retail sector of India due to the ban by the Government on the use of polythene bags because of environmental concerns. This has resulted in the growth of the Nonwoven market. New expansionary manufacturers are emerging while the existing Nonwoven producers are concerned by present Consumers. To examine the demographic factors that influence Consumers' preferences on the choice for Nonwoven bags, this study therefore focuses on Consumer characteristics in terms of location, gender, age, marital status, family size, educational qualification, occupation and income. Consumers of the market who make the purchasing regarding these bags in Coimbatore City and its suburbs were surveyed in order to gain insight into the influence of the various demographic factors on their buying process so that firms in the Industry can learn how to plan and align their marketing activities in order to attract the various demographic segments from the market. N° de réf. du vendeur 9783659459542
Description du livre Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Marfo Agyeman CollinsThe Author has completed BBA (Marketing)and is currently in his final year at SRM University, Chennai, India studying MBA (Operations & Marketing). Besides having a brilliant academic record, he is actively invol. N° de réf. du vendeur 5157395
Description du livre Paperback. Etat : Brand New. 84 pages. 8.66x5.91x0.19 inches. In Stock. N° de réf. du vendeur __3659459542