Free Culture: How Big Media Uses Technology and the Law to Lock Down Culture and Control Creativity - Couverture rigide

Else worked on a documentary that I was involved with. At a break, he told me a story about the freedom to create with film in America today.

In 1990, Else was working on a documentary about Wagner’s Ring Cycle, and the story was to be told by the stagehands at the San Francisco Opera. Stagehands are a particularly funny and colorful aspect of opera. During a show, they hang out below the stage in the grips’ lounge and in the lighting loft. They are a perfect contrast to the art on the stage.

In the course of one of these performances, Else was shooting some stagehands playing checkers. In the corner of the room, there was a television set. Playing on the television set, as the stagehands played checkers, as the San Francisco Opera played Wagner, was The Simpsons. And as Else judged it, this touch helped capture the oddness of the scene.

Years later, when he finally got funding to complete the film, Else attempted to clear the rights for those few seconds of The Simpsons. Of course, those few seconds are copyrighted and, of course, to use copyrighted material you need the permission of the copyright owner.

Else knows Matt Groening, so he called Groening’s office to get permission. Groening said, “Sure, use the shot.” The shot was a four-and-a-half-second image on a tiny television set in the corner of the room. How could it hurt? Groening was happy to have it in the film, but he told Else to contact Gracie Films, the company that produced The Simpsons.

Gracie Films was okay with it, too, but they, like Groening, also wanted to be careful. So they told Else to contact Fox, Gracie’s parent company. So Else called Fox and told them about the film and told them about the four-and-a-half-second clip in the corner of the one shot. Matt Groening had already given permission, Else said. He was just confirming the permission with Fox.

Then, as Else told me, “two things happened. First we discovered...; that Matt Groening doesn’t own his own creation—or at least that someone [at Fox] believes he doesn’t own his own creation.” And second, Fox “wanted ten thousand dollars as a licensing fee for us to use this four and a half seconds of...; entirely unsolicited Simpsons, which was in the corner of the shot.”

Else was certain there was a mistake. He worked his way up to the someone he thought was a vice president for licensing, Rebecca Herrera. And he said to her, “There must be some mistake here...;.We’re asking for your educational rate on this.” That was the educational rate, Herrera told Else. A day or so later, Else called again to confirm what he had been told.

“I wanted to make sure I had my facts straight,” he told me he told her. “Yes, you have your facts straight,” she said. Ten thousand dollars to use the clip of The Simpsons in the corner of a short in a documentary film about Wagner’s Ring Cycle. And then, astonishingly, Herrera told Else, “And if you quote me, I’ll turn you over to our attorneys.” As an assistant to Herrera told Else later on, “They don’t give a shit. They just want the money.”

Else didn’t have the money to buy the right to replay what was playing on the television backstage at the San Francisco Opera. To repeat that reality was beyond the documentary filmmaker’s budget. And thus, at the very last minute before the film was to be released, Else digitally replaced the four and a half seconds of The Simpsons with a clip from another film he had worked on—The Day After Trinity. Only problem was that when Else shot the sequence at the San Francisco Opera in 1990, The Day After Trinity had not yet been made.

We live in a free society—built between the bulwarks of free speech and the prosperity of a free market. Yet the culture of that culture—once a free culture—is changing. We are moving from this free culture, where artists and creators and critics could build easily upon our past, to a permission culture, where the right to use what is all around us depends upon the permission of an increasingly small few.

This is a profound change in our culture.  It is the product of changing law and changing technology. Unless it is reversed, it will remake who we are and how we build our culture.