Consumer Behaviour - Couverture souple

Praised for its no nonsense approach to engaging students and conveying key learning outcomes, Blythe s new edition of Consumer Behaviour now features increased coverage of social media, digital consumption and up to date marketing practice.

Examples and case studies from global brands including Spotify, Instagram and Amazon are threaded throughout the text, and students understanding and retention of the knowledge is encouraged through innovative learning features including:

• how to impress your examiner boxes - ideas and tips for what an examiner may be looking for to help students get the best possible grades in their assessments
• consumer behaviour in action  boxes -practical examples highlighting what goes on in the real world
• challenging the status quo boxes encouraging students to think outside the box, think critically and exercise their problem solving skills  

The book is complimented by a SAGE Edge companion website featuring a range of tools and resources for lecturers and students, including powerpoint slides, multiple choice questions, and selected author videos to make the examples in each chapter come to life.

Jim Blythe is Visiting Professor of Marketing at University of Plymouth, UK. Jim Blythe has been a Merchant Navy officer, a ladies hairdresser, a business consultant, a rock musician, a truck driver, a company director and an award-winning playwright all before becoming an academic he always planned on having a varied life and likes learning new skills. Currently he is trying to learn to grow vegetables (with limited success...), but he has a pilot s licence and has learned to play drums in a samba band, so the beat goes on.

Jim has written 18 books, over 50 journal articles, and has contributed chapters to 8 other books. He has taught overseas, written open-learning packs for international training organisations and has been a Senior Examiner for the Chartered Institute of Marketing.

His next venture is to study for a degree in modern languages having left school at 16 he thinks it s time to get the education he missed out on. He holds four real degrees (including one fake), and therefore feels somewhat irritated that he is mainly known for winning the Cardiff heat of the TV show, Come Dine With Me. Perhaps the latest editions of his textbooks will help redress the balance a little...