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It's Not What You Sell, It's What You Stand for: Why Every Extraordinary Business Is Driven by Purpose
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It's Not What You Sell, It's What You Stand for Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. Simply put, purpose is a definitive statement about the difference you are trying to make in the world. Purpose is the key to creating and maintaining a high-performing organization, deserving just as much attention as strategy, execution, and innovation. A real purpose can't just be words on paper. It has to get under the skin of every member of your organization ? like Southwest's purpose of ?democratizing the skies? or Wal-Mart's of ?saving people ...
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Présentation de l'éditeur :
"Roy Spence is a brilliant, sparkling gem. True greatness comes in direct proportion to passionate pursuit of a purpose beyond money." -Jim Collins, author of Good to Great
Over the last thirty-five years, Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. With purpose as the North Star, employee engagement is higher, competition is less threatening, customers are more loyal, and innovation flows.
As Spence writes, "Purpose is a reason for being that goes beyond making money-and it almost always results in making more money than you ever thought possible." Especially during times of great economic uncertainty, purpose is the key to creating and maintaining a high- performing organization, deserving just as much attention as strategy, execution, and innovation.
These insider insights and case studies will help you discover your organization's purpose, proclaim it to the world, and apply it to everything you do.
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- ÉditeurBrilliance Audio
- Date d'édition2011
- ISBN 10 1455842710
- ISBN 13 9781455842711
- ReliureCD
- Evaluation vendeur
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état : SatisfaisantRoy Spence has helped organizations... En savoir plus sur cette édition
EUR 13,85
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Vers Etats-Unis
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It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business is Driven by Purpose
Edité par
Brilliance Audio
(2011)
ISBN 10 : 1455842710
ISBN 13 : 9781455842711
Ancien ou d'occasion
Audio Book (CD)
Quantité disponible : 1
Vendeur :
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Description du livre Audio Book (CD). Etat : Good. Unabridged. Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. Simply put, purpose is a definitive statement about the difference you are trying to make in the world. Purpose is the key to creating and maintaining a high-performing organization, deserving just as much attention as strategy, execution, and innovation. A real purpose cant just be words on paper. It has to get under the skin of every member of your organization - like Southwests purpose of democratizing the skies or Wal-Marts of saving people money so they can live better. If you get it right, your people will feel great about what theyre doing, clear about their goals, and excited to get to work every morning. This audiobook will help you discover your organizations purpose, proclaim it to the world, and apply it to everything you do. It will force your organization to address some tough and profound questions: What do we really stand for? Do our employees feel like what they do matters? Would our customers miss us if we ceased to exist? Do we bring our purpose to life everywhere we can? Spences hard-won lessons will change the way you view your job, your business model, your leadership style, and your marketing. They will help you make money, make a difference, and - with a little luck - make history. N° de réf. du vendeur SONG1455842710
Acheter D'occasion
EUR 13,85
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