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This friendly textbook will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.
A supporting website includes lots of useful extra materials for your study such as videos and extra case studies to help make the text come alive - and more importantly, improve your chances of exam success and a career in marketing!
Jim Blythe has been a Merchant Navy officer, ladies hairdresser, business consultant, rock musician, truck driver, company director, and playwright. All before becoming an academic! He s currently trying to learn to grow vegetables, with limited success, has started playing drums in a samba band, and is about to study for a degree in modern languages. You ll certainly be entertained by Jim s experiences and passion for learning.
Jim has written 18 books, over 50 journal articles, and has contributed chapters to 8 other books. He has also written open-learning packs for international training organisations, has been a senior examiner for the Chartered Institute of Marketing, holds four real degrees and one fake one, and therefore feels somewhat irritated that he is mainly known for winning the Cardiff heat of Come Dine With Me. Perhaps this latest edition of Consumer Behaviour will redress the balance a bit.
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Description du livre Etat : New. N° de réf. du vendeur 19923125-n
Description du livre Etat : New. New Book. N° de réf. du vendeur 1446274004-SBX
Description du livre PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur FJ-9781446274002
Description du livre Etat : new. N° de réf. du vendeur T7OM1XMOJH
Description du livre Etat : New. N° de réf. du vendeur 19923125-n
Description du livre Etat : New. In. N° de réf. du vendeur ria9781446274002_new
Description du livre PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur FJ-9781446274002
Description du livre Paperback. Etat : Brand New. 3rd edition. 800 pages. 10.25x7.75x1.25 inches. In Stock. N° de réf. du vendeur __1446274004
Description du livre Etat : New. . 2013. 3rd Edition. Paperback. . . . . N° de réf. du vendeur V9781446274002
Description du livre Paperback. Etat : new. Paperback. When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it's also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It's a rich and fascinating area of management waiting to be explored - so welcome to Marketing! Jim Blythe's Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green. With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9781446274002