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Afficher les exemplaires de cette édition ISBNEssentials of Marketing, sixth edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.
Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM student needs to excel in their discipline.
The book is further complemented by a full range of online resources, including video cases, self-test questions, power-point slides and an instructor’s manual.
Professor Jim Blythe is the author of eighteen textbooks and over fifty journal articles. A former sales manager and marketing consultant, he has taught at universities in the UK, France, Germany, Japan and Zambia. He is widely travelled, and holds a private pilot’s licence.
Jane Martin is a senior lecturer in Marketing and Marketing Programme Leader at the University of Chester. She has taught in Universities in the UK and China and has previously been a company director and worked in business-to-business marketing. She has also been a member of the Chartered Institute of Marketing for a number of years.
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Description du livre Paperback. Etat : New. Brand new, US edition, doesn't come with access code/ConnectPlus/CD. Ship FAST with tracking no. book. N° de réf. du vendeur 20082
Description du livre Etat : New. Buy with confidence! Book is in new, never-used condition 1.9. N° de réf. du vendeur bk1292098449xvz189zvxnew
Description du livre Etat : New. New! This book is in the same immaculate condition as when it was published 1.9. N° de réf. du vendeur 353-1292098449-new