Preface to Marketing Management editado por Mc graw hill education (uk)
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Biographie de l'auteur :
J. Paul Peter is James R. McManus-Bascom Professor and Chair of the Marketing Department at the University of Wisconsin-Madison School of Business. He has taught courses in consumer behavior and in marketing management, strategy, research and theory. He's also taught in a variety of executive programs. Peter won the prestigious William O'Dell Award from the Journal of Marketing Research and twice was a finalist. He is author or editor of more than 30 books and is one of the most cited authors in marketing literature. Peter has served on review boards of the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Journal of Business Research. He has consulted for several corporations and the Federal Trade Commission. His earned a DBA from the University of Kentucky.
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- ÉditeurMcGraw-Hill Education
- Date d'édition2014
- ISBN 10 1259251640
- ISBN 13 9781259251641
- ReliureBroché
- Nombre de pages288
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