Managing Cultural Differences - Couverture souple

This latest edition clearly shows how to develop the cross-cultural expertise essential to succeed in our world of rapid and profound economic, political, and cultural changes. These global market shifts make this new edition even more valuable. It reveals how to : • Capitalize on expanding international markets • Improve cross-cultural business communication • Master the subtle but important art of business protocol • Create a successful multicultural management style

Adopted by top business schools and used by leading corporations throughout the world, this management classic continues its role as the premier source of information on the dynamics of culture and business.

It is packed with valuable insights into understanding, cooperating with, and motivating people from various cultures (Asian, European, Middle Eastern, African, and Hispanic).

Managing Cultural Differences, Fourth Edition, gives you the multicultural awareness and expertise to succeed in the global business arena.

Philip R. Harris, Ph.D., a management and organizational psychologist, is president of Harris International in La Jolla, California. A Fulbright professor and former college dean, he has served as consultant to hundreds of multinational corporations.

Robert T. Moran, Ph.D., is professor of international studies and director of the program in cross-cultural communication at the American Graduate School of International Management, Glendale, Arizona. He also has served as an international consultant to hundreds of organizations.