Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video - Couverture rigide

What would one of the most viewed YouTube comedians have to say about effective online videos? What would a highly respected marketing professional say? Kevin Nalty happens to be both he s a sought–after marketer for major clients as well as Nalts, whose mischievous videos have been seen by millions. Now, in Beyond Viral, Nalty reveals winning techniques for making and promoting videos that will build customer loyalty, increase brand awareness, and boost sales. Go behind the scenes of Nalty s online video success and find out:

• Why viral video is dead and why that s a good thing for your business
• How online stars are born and how they can help you
• Measuring ROI and performance of online videos
• If you can make money from online video (yes, you can!)
• And much more!

Praise for Beyond Viral

Kevin Nalty is and has been my go–to guy on all things viral video. You ll learn andlaugh as Nalts shares his experience and unique expertise.
Michael Donnelly, Group Director, Worldwide Interactive Marketing, The Coca–Cola Company

This is a must–read for marketers and those interested in learning more about the evolving world of video and social media.
Del Ross, Vice President, U.S. Sales and Marketing, InterContinental Hotels Group (Holiday Inn, Crowne Plaza)

Nalts is a gentleman, a scholar, and a lunatic. Read his book and then destroy it immediately.
Tom Green, comedian, actor, and host of TomGreen.com

Kevin has two things going for him: the experience to know what really works in the online video space and the guts to share his secrets.
Joe Michaels, Senior Director, MSN and Bing, Microsoft Corporation