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Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three.
The third edition includes:
* discussion of new technologies and issues, from the Internet to globalization
* updated and expanded examples and illustrations
* revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice
William Leiss is Professor of Policy Studies at Queen's University.
Stephen Kline is Professor of Communication at Simon Fraser University.
Sut Jhally is Professor of Communications at the University of Massachusetts, Amherst and founder and executive director of The Media Education Foundation.
Jacqueline Botterill is a Lecturer at the University of East London.
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Description du livre Etat : Good. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 40844411-75
Description du livre Paperback. Etat : Very Good. Very Good - Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark - NICE Standard-sized. N° de réf. du vendeur M0416012019Z2
Description du livre Paperback. Etat : As New. INSCRIBED BY AUTHOR, Looks Brand New, Perfect Shape,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. N° de réf. du vendeur 9001185
Description du livre Etat : Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 38541980-20
Description du livre Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780416012019. N° de réf. du vendeur 9029962
Description du livre Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780416012019. N° de réf. du vendeur 9029948
Description du livre Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780416012019. N° de réf. du vendeur 9873064
Description du livre Paperback. Etat : Acceptable. 1st. N° de réf. du vendeur FORT480999
Description du livre Softcover. Etat : Very Good. Etat de la jaquette : No Dust Jacket. Later Edition. Trade paperback, 8vo, 327 pages, b/w illustrations good to very good, boards have mild yellowing, rubbing, creasing and wear, mild marks, page edges have mild yellowing and marks, otherwise pages clean and white. Size: Quarto. Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. Edges browned slightly. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Communications & Media; ISBN: 0416012019. ISBN/EAN: 9780416012019. All our pictures shown here are of the actual item, not stock photos. Inventory No: X24917. For further info on this title, click on the "Contact Seller" button within this listing. We will try to reply within 24 hours. Otherwise you can order right now (inclusive of shipping options) from the "Add to Basket" button to the right. N° de réf. du vendeur X24917