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INTRODUCTION to the LECTURE SERIES,
from the Publisher
Your Right to Be Rich by Napoleon Hill was originally presented as a lecture series to a Chicago audience in spring 1954. Courtesy of The Napoleon Hill Foundation, this publication makes this series of lectures available to you and grows the illustrious works of Napoleon Hill, an American icon of successful living.
Your Right to Be Rich can truly help you achieve your every goal and dream. It will inspire new goals and dreams whereby riches are not restricted to such narrow parameters as fortune and fame. You deserve to be rich in every way—personally, spiritually, and financially. Dr. Hill discovered that those who attained only financial rewards from life, no matter how great those rewards may have been, were the least happy and satisfied people in the world. To be truly rich, you must be rich in all aspects of life.
While Dr. Hill refers to this philosophy as a science of personal achievement—a science of success—you may wonder how success can follow science. Can the steps to riches be synthesized, quantified, and made to work without fail, like a trusted experiment in the laboratory? Dr. Hill defines science as the art of organizing and classifying facts. Like all sciences, the science of success is only useful in its application toward some goal. Dr. Hill presents factual, proven principles so carefully organized and explained that they will, if you follow them carefully and without fail, lead you to the riches you so earnestly desire.
These outstanding lectures represent a unique opportunity to long-devoted students as well as newcomers to Napoleon Hill’s work. From this material, based on his live lecture recordings, we experience Dr. Hill’s personal presentation of his outstanding philosophy as never before, in a remarkable, effective, and dramatic manner. This lecture series gives us Napoleon Hill’s seventeen principles of success, the culmination of decades of study and research.
To more closely achieve the same experience as his students, consider following these three points Dr. Hill strongly emphasized when he gave these lectures:
THE SEVENTEEN PRINCIPLES OF SUCCESS
THE INCREMENTAL POWER OF ALL PRINCIPLES WORKING TOGETHER
Each of these seventeen principles, in and of itself, is of tremendous value. However, this is a synergistic philosophy in which all the elements working together have an overall effect greater than the sum of their individual effects. As Dr. Hill discusses each principle, he frequently refers to one or more of the other principles. His repetition is a purposeful and constant reminder that all these principles are interrelated, each one drawing from and building upon every other one. Much like baking a cake, each ingredient is necessary to get the desired results. You can’t make a cake only from flour or baking powder or shortening or flavoring; you need all the ingredients in the recipe.
You will notice one particular word Dr. Hill uses often. The word is transmute. A dictionary defines it as changing one form, condition, nature, or substance into another. To transform or convert, this thought is essential to your understanding and application of this philosophy.
Transmutation means that you have the ultimate control over your thoughts and feelings. If they are negative, you can make them positive. If they are restrictive, you can make them expansive. If you have held yourself back, you can set yourself free. You have the capacity to transmute or change the habits and patterns that have defeated you.
You will also notice Dr. Hill’s reference to the nine basic motives, also called (in other works) the alphabet of success. They are important to understand because emotions and desires inspire all voluntary actions that become individual achievements. As the basic building blocks of human character, motives are the foundation on which this philosophy rests. They are vital to your understanding of other people and of yourself, for they are part of us all.
THE NINE BASIC MOTIVES
As you can see, this list truly mirrors human nature, with motives that are positive and motives that are negative. To achieve the riches we want, we must understand these forces and how to work with them.
The principles of this philosophy and the basic dynamic forces of humanity hint at the exciting and inspiring journey that awaits you. In the following pages, you will learn from the man who developed this philosophy, and who has motivated more men and women to achieve success than anyone else in history. Napoleon Hill, America’s greatest millionaire-maker, will share his secrets of success with you in this never-before-published series of powerful lectures. Take a front-row seat as one of his students. Welcome the wisdom that will change your life. Prepare for the adventure of a lifetime. Accept your right to be rich.
PRINCIPLE #1
DEFINITENESS of PURPOSE
Let’s break down the lesson on Definiteness of Purpose and see exactly what it means and why it’s the starting point of achievements—because it truly is the starting point of all individual achievements. A “definite purpose” must be accompanied by a definite plan for an objective followed by appropriate action.
PREMISE #1: A PLAN FOR ACTION
You have to have a purpose, you have to have a plan, and you have to start putting that plan into action. It’s not too important that your plan be sound because, if you find that you’ve adopted a plan that’s not sound or not working, you can always change your plan. You can modify your plan, but it is very important that you be definite about it. What it is that you’re going after, and your purpose for getting it—that must be very definite. There can be no ifs, ands, or buts about it. You’ll see before you get through this lesson why it’s got to be definite.
Now, just to understand this philosophy—to read it or hear me talk about it—wouldn’t be very much value to you. The value will come when you begin to form your own patterns out of this philosophy and put it into work in your daily life, your business, your profession, your job, or your human relations. That’s where the benefits will really come.
PREMISE #2: MOTIVE DETERMINES EVERY ACTION AND ALL ACHIEVEMENT
The second premise is that all individual achievements are the results of a motive or a combination of motives. I want to impress upon you that you have no right to ask anybody to do anything, at any time . . . without what? Without giving that person an adequate motive. Incidentally, that’s the measure of good salesmanship, the ability to plant in the mind of the prospective buyer an adequate motive for his buying. Learn to deal with people by planting in their minds adequate motives while they’re doing the things that you want them to do. There are a lot of people who call themselves “salesman” who have never heard of the nine basic motives. They do not know that they have no right to ask for a sale until they have planted a motive in the mind of the buyer for his buy.
PREMISE #3: THE POWER OF THE SUBCONSCIOUS
The third premise is that any dominating idea, plan, or purpose which is held in the mind through repetition of thought, and which is emotionalized with a burning desire for its realization, will be taken over by the subconscious section of the mind and acted upon through whatever natural and logical means available. That last sentence contains a tremendous lesson in psychology. If you want the mind to pick up an idea and to form a habit so that the mind will automatically act upon that idea, you’ve got to tell the mind what you want, over and over and over again.
“Day by day, in every way, I’m getting better and better,” is the phrase originated from Emile Coue, the famous French psychologist. It encapsulates his formula for curing thousands of people, in fact a great many more than he didn’t cure. I wonder if you would know why. After all, there was no desire or feeling in his statement (and you may as well blow into the wind as to make any statement without feeling in it).
The important thing about any statement is whether or not you believe it. If you tell yourself anything often enough, you’ll get to where you will believe it. Even a lie. It’s funny but it’s true, that there are people who tell little white lies (and sometimes not so “white”), until they get to where they believe them. The subconscious mind doesn’t know the difference between right or wrong. It doesn’t know the difference between positive or negative. It doesn’t know the difference between a penny or a million dollars. It doesn’t know the difference between success and failure. It’ll accept any statement that you keep repeating to it, by thoughts, or by words, or by any other means. It’s up to you (in the beginning) to lay out your definite purpose, write it out so it can be understood, memorize it, and repeat it day in and day out, until your subconscious mind picks it up and automatically acts upon it.
This is going to take a little time. You can’t expect to undo overnight what you’ve been doing to your subconscious mind through the years by allowing negative thoughts to get into it. But you will find that if you emotionalize any plan that you send over to your subconscious mind, repeat it in a state of enthusiasm, and back it up with a spirit of faith, the subconscious mind not only acts more quickly, it also acts more definitely and more positively.
PREMISE #4: THE POWER OF FAITH
The fourth premise is that any dominating desire, plan, or purpose which is backed by that state of mind known as faith is taken over by the subconscious section of the mind and acted upon immediately. Faith is the only state of mind that will produce immediate action in the subconscious mind. By faith, I’m not making reference to wishing, or hoping, or mildly believing, or any of those things. I’m making reference to a state of mind wherein whatever it is that you’re going to do, you can see it already in a finished act before you even begin it. That’s pretty positive, isn’t it?
I can truthfully tell you that not ever in my whole life have I undertaken to do anything that I didn’t actually do, unless I got careless in my desire to do it, backed away from it, or changed my mind or my mental attitude. I have never failed to do anything that I made up my mind to do. You can put yourself in a frame of mind to do whatever you make up your mind to do, unless you weaken as you go along (as so many people do).
I don’t know for sure, but I suspect that there are a relatively small number of people in the world at any one time who understand the principle of faith—who really understand it and know how to apply it. Even if you do understand it, if you don’t back it up with action and ma...
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