The Lexus and the Olive Tree: Understanding Globalization - Couverture souple

From one of our most perceptive commentators and winner of the National Book Award, a comprehensive look at the new world of globalization, the international system that, more than anything else, is shaping world affairs today.

As the Foreign Affairs columnist for The New York Times, Thomas L. Friedman has traveled the globe, interviewing people from all walks of contemporary life: Brazilian peasants in the Amazon rain forest, new entrepreneurs in Indonesia, Islamic students in Teheran, and the financial wizards on Wall Street and in Silicon Valley.

Now Friedman has drawn on his years on the road to produce an engrossing and original look at globalization. Globalization, he argues, is not just a phenomenon and not just a passing trend. It is the international system that replaced the Cold War system; the new, well-greased, interconnected system: Globalization is the integration of capital, technology, and information across national borders, in a way that is creating a single global market and, to some degreee, a global village. Simply put, one can't possibly understand the morning news or one's own investments without some grasp of the system. Just one example: During the Cold War, we reached for the hot line between the White House and the Kremlin--a symbol that we were all divided but at least the two superpowers were in charge. In the era of globalization, we reach for the Internet--a symbol that we are all connected but nobody is totally in charge.

With vivid stories and a set of original terms and concepts, Friedman offers readers remarkable access to his unique understanding of this new world order, and shows us how to see this new system. He dramatizes the conflict of "the Lexus and the olive tree"--the tension between the globalization system and ancient forces of culture, geography, tradition, and community. He also details the powerful backlash that globalization produces among those who feel brutalized by it, and he spells out what we all need to do to keep the system in balance. Finding the proper balance between the Lexus and the olive tree is the great drama of he globalization era, and the ultimate theme of Friedman's challenging, provocative book--essential reading for all who care about how the world really works.

From the Trade Paperback edition.

National Bestseller
#1 New York Times Business Bestseller

"A brilliant guide to the here and now."--The New York Times Book Review

"An owner's manual for a globalized world."--USA Today

"A spirited and imaginative exploration of our new order of economic globalization.... Not only clear but interesting, not only interesting but necessary to us--first-rate."
--The New York Times

"A wellspring of economic common sense that will innoculate its readers against the 'globaloney' so prevalent in popular discussions of the subject.... Readers in search of a window onto the problems of the cyberspace-driven 'virtual world economy' of the twenty-first century are unlikely to find a better place to start."--Foreign Affairs

"This is an important book; not since Nicholas Negroponte's Being Digital has a volume come along that so well explains the technical and financial ether we are all swimming through.... There is hardly a page in the book without an underlineable passage."--Salon

"All of us are groping to understand what's going on. For a useful first pass on history, consult Thomas Friedman."--Business Week

"Required reading for anyone who still thinks of the Internet as little more than a gimmick for computer nerds--deftly accomplishes the impressive task of encapsulating the complex economic, cultural, and environmental challenges of globalization with the sort of hindsight that future historians will bring to bear upon the subject."--The Christian Science Monitor
From the Trade Paperback edition.