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Essentials of Marketing, fifth edition, is a vibrant and accessible introduction to marketing, providing concise coverage of:
The book takes a practical approach, with plentiful examples and up-to-date case studies, complemented by a full range of online resources at www.pearsoned.co.uk/blythe, including video cases for every chapter and author podcasts, making this book perfect for undergraduates taking a one semester introductory marketing course.
PowerPoint slides and Lecturers' teaching resources to accompany the book are also available online, and the book is a core text for the new syllabus of the Chartered Institute of Marketing’s 'Marketing Essentials' module.
Jim Blythe is Professor of Marketing at the University of Westminster and Visiting Professor at Plymouth Business School and Ritsumeikan Asia Pacific University, Japan.
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Description du livre Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR005744295
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