Marketing: Real People, Real Decisions First European Edition, with MyMarketingLab Online Access Card - Couverture souple

Michael R. Solomon

MICHAEL R. SOLOMON, Ph.D., joined the Haub School of Business at Saint Joseph’s University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. From 2007 to 2013 he also held an appointment as Professor of Consumer Behaviour at The University of Manchester in the U.K. From 1995 to 2006, he was the Human Sciences Professor of Consumer Behavior at Auburn University. Prior to joining Auburn in 1995, he was Chairman of the Department of Marketing in the School of Business at Rutgers University, New Brunswick, New Jersey. Professor Solomon’s primary research interests include consumer behavior and lifestyle issues~ branding strategy~ the symbolic aspects of products~ the psychology of fashion, decoration, and image~ services marketing~ and the development of visually oriented online research methodologies. He currently sits on the editorial boards of the Journal of Consumer Behaviour, the European Business Review, and the Journal of Retailing, and he recently completed a six yearterm on theBoard of Governors of the Academy of Marketing Science. In addition to other books, he is also the author of Prentice Hall’s text Consumer Behavior Buying, Having, and Being, which is widely used in universities throughout the world. Professor Solomon frequently appears on television and radio shows such as The Today Show, Good Morning America, Channel One, the Wall Street Journal Radio Network, and National Public Radio to comment on consumer behavior and marketing issues.

Greg W. Marshall

GREG W. MARSHALL, Ph.D., is the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College in Winter Park, Florida and is also Academic Director of the Executive DBA program there. For three years he also served as Vice President for Strategic Marketing for Rollins. Before joining Rollins, he was on the faculty of Oklahoma State University, the University of South Florida, and Texas Christian University. He also holds a visiting professorship in the Marketing Group at Aston Business School, Birmingham, UK. Professor Marshall earned a BSBA in Marketing and an MBA from the University of Tulsa, and a Ph.D. in Marketing from Oklahoma State University. His research interests include sales management, marketing management decision making, and intraorganizational relationships. He is editor of the Journal of Marketing Theory and Practice and former editor of the Journal of Personal Selling & Sales Management and currently serves on the editorial boards of the Journal of the Academy of Marketing Science, Journal of Business Research, and Industrial Marketing Management. Professor Marshall is Past President of the American Marketing Association Academic Division, a Distinguished Fellow and Past President of the Academy of Marketing Science, and a Fellow and Past President of the Society for Marketing Advances. His industry experience prior to entering academe includes product management, field sales management, and retail management positions with firms such as WarnerLambert, the Mennen Company, and Target Corporation.

Elnora W. Stuart

ELNORA W. STUART, Ph.D., is Professor of Marketing and Associate Dean of the George Dean Johnson, Jr. College of Business and Economics at the University of South Carolina Upstate. Prior to joining USC Upstate in 2008, she was Professor of Marketing and the BP Egypt Oil Professor of Management Studies at the American University in Cairo, Professor of Marketing at Winthrop University in Rock Hill, South Carolina, and on the faculty of the University of South Carolina. She has also been a regular visiting professor at Instituto de Empresa in Madrid, Spain. She earned a BA in Theatre/Speech from the University of North Carolina at Greensboro and both a Master of Arts in Journalism and Mass Communication, and a Ph.D. in Marketing from the University of South Carolina. Professor Stuart’s research has been published in major academic journals including the Journal of Consumer Research, Journal of Advertising, Journal of Business Research, and Journal of Public Policy and Marketing. For over 25 years she has served as a consultant for numerous businesses and not for profit organizations in the United States and in Egypt.

Essential Mathematics for Economic Analysis, 2nd Edition

Essential Mathematics for Economic Analysis, 2nd Edition, provides an invaluable introduction to the mathematical tools that undergraduate economists need. The coverage is comprehensive, ranging from elementary algebra to more advanced material, whilst focusing on all the core topics that are usually taught in undergraduate courses on mathematics for economists.

FEATURES

An intelligent approach to teaching mathematics, based on years of experience.

Mathematical rigour and a strong focus on mathematical reasoning.

Large selection of worked examples throughout the book. These are not just specific to economics, as most topics are first dealt with from a purely mathematical point of view before providing economic insight.

Large number of problems for students to solve. Answers to selected questions included in the back of the book.

CHANGES TO THIS EDITION

New Chapter 17 on linear programming.

All chapters revised and updated. 

Even more economic examples and problem material added.

Extensive resources for students and lecturers on the companion website.

'The book is by far the best choice one can make for a course on mathematics for economists. It is exemplary in finding the right balance between mathematics and economic examples.'

Dr. Roelof J. Stroeker, Erasmus University, Rotterdam.

'The writing style is superb. I found that the style of writing promotes interest and manages to allow intuitive understanding whilst not sacrificing mathematical precision and rigour.'  

Dr. Steven Cook, University of Wales, Swansea

Knut Sydsæter is a Professor of Mathematics in the Economics Department at the University of Oslo, where, since 1965, he has had extensive experience in teaching mathematics for economists. He has also given graduate courses in dynamic optimization at Berkeley and Gothenborg. He has written and co-authored a number of books, of which several have been translated into many languages. In recent years he has been engaged in an attempt to improve the teaching of mathematics for economists in several African universities.

Peter Hammond is a Professor of Economics at Stanford University, where he moved in 1979 after holding the same position at the University of Essex. He completed a BA in Mathematics and a PhD in Economics at the University of Cambridge. He has been an editor of the Review of Economic Studies, of the Econometric Society Monograph Series, and served on the editorial boards of Social Choice and Welfare and the Journal of Public Economic Theory. He has published more than 90 academic papers in journals and books, mostly on economic theory and mathematical economics.

Also available:

Further Mathematics for Economic Analysis

by Sydsæter, Hammond, Seierstad and Strøm (ISBN 0 273 65576 0)

Further Mathematics for Economic Analysis is a companion volume to Essential Mathematics for Economic Analysis. It is intended for advanced undergraduate and graduate economics students whose requirements go beyond the material usually taught in undergraduate mathematics courses for economists. It presents most of the mathematical tools that are required for advanced courses in economic theory — both micro and macro.