The Media of Mass Communication - Couverture souple

• New emphasis on the relevance of Visual Storytelling in today's media.
• Updated features provide readers with additional information about specialized topic areas:
  • Opening vignettes use current issues to introduce the concepts to be discussed in each chapter.
  • “Media People” boxes profile key figures in media industries;
  • Full-page, visually-enhanced “Media Timelines” cast key development in the mass media in a graphic chronology and place media milestones in the larger social context.
• Global Emphasis throughout the book highlights media diversity and cultural issues for readers to help foster a deeper understanding of media literacy in today’s global economy.
• Learning tools and enhanced pedagogy—including Learning Ahead goals; Study Preview; marginal glossary; Chapter Wrap-Up, Review Questions; lists of key concepts, terms and people; and Media Sources-help readers understand central concepts and prepare for the course.
• Flexible organization into three parts, The Mass Media, Mass Messages, and Mass Media Issues, allows readers to examine different aspects of mass communication on their preferred schedule.

Designed to provide extra support, the Study Edition of Vivian’s Media of Mass Communication 9/e offers perforated chapter quizzes, chapter practice tests, and separate media literacy exercises at the end of the textbook that can be used as a study tool.  Additional content from contemporary media occurrences have also been update through the MyCommunicationLab for Mass Communication to help you stay as up-to-date as possible in the field.

Rich with contemporary issues and trends including visual storytelling, Vivian’s The Media of Mass Communication 9e balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.  Widely praised for its dynamic writing style, this refined edition engages readers with up-to-date and relatable examples, a vibrant new design and photo program, and an abundance of multimedia resources.