The Media of Mass Communication (with Interactive Companion Website Access Card) - Couverture souple

• New emphasis on the relevance of Visual Storytelling in today's media.
• Updated features provide readers with additional information about specialized topic areas:
  • Opening vignettes use current issues to introduce the concepts to be discussed in each chapter.
  • “Media People” boxes profile key figures in media industries;
  • Full-page, visually-enhanced “Media Timelines” cast key development in the mass media in a graphic chronology and place media milestones in the larger social context.
• Global Emphasis throughout the book highlights media diversity and cultural issues for readers to help foster a deeper understanding of media literacy in today’s global economy.
• Learning tools and enhanced pedagogy—including Learning Ahead goals; Study Preview; marginal glossary; Chapter Wrap-Up, Review Questions; lists of key concepts, terms and people; and Media Sources-help readers understand central concepts and prepare for the course.
• Flexible organization into three parts, The Mass Media, Mass Messages, and Mass Media Issues, allows readers to examine different aspects of mass communication on their preferred schedule.

This up-to-date, thoughtful, and reader-friendly presentation of the mass media, media messages, and media issues helps instructors “use the media to teach the media,” as they explore its excitement, complexity, and impact on our lives.

Widely praised for its ability to make learning interesting, Vivian excites students as they explore the ever-changing subject of mass communication. The text retains its emphasis on the challenges of media while building on its extensive coverage of media history, effects, and culture. Every chapter reflects the most current statistics, issues, and challenges facing the media today.