Brand You for Marketing: Real People, Real Choices - Couverture souple

Products aren�??t alone in benefiting from branding. People can benefit, too. Branding strategies help professionals get noticed and position them for exciting new career opportunities. Prepared by Kim Richmond of Saint Joseph�??s University, the Brand You handbook gives students concrete advice on how to thrive in a competitive marketplace and provides a hands-on approach to achieving career success. Brand You boxes appear throughout this textbook to help students plot their own branding strategies. This separate �??Brand You�?? supplement can be packaged with new copies of this text. Contact your Pearson representative for the package ISBN.