Foundations of Finance: The Logic and Practice of Financial Management : Acticebook Version 1.0 - Couverture souple

Unique in its approach, this text provides students with an intuitive, conceptual understanding of the financial decision-making process—rather than just introducing them to soon-forgotten formulas and calculations of finance. And, by focusing on concept interrelationships, it explores the “big picture” and actual practice—i.e., financial decision making rooted in current financial theory and in the current state of world economic conditions. Throughout, Foundations of Finance eliminates non-essential material and keeps mathematics to a minimum—presenting material at a level accessible to non-finance majors—but with a strong theoretical foundation necessary for more specialized students.

The activebook, derived from Keown/Martin/Petty/Scott's Foundations of Finance text, marries print content with dynamic online resources to help bring the concepts to life. Traditional textbooks can't match the activebook's integrated learning experience. Students receive a paperback text with a pin-code giving them full access to the entire textbook online and all its' interactive resources. The new 2.0 version gives users the power to personalize their experience and monitor their results. Why just read when you can interact?